What is Behavioral Economics?

 We often struggle to understand why people behave the way they do. More often than not, the answer simply comes down to human nature. Over the years, classic economic theory has assumed that individuals make decisions based solely on rational thinking. This approach disregards how psychological, cognitive and emotional factors affect decision-making. 

Resorting to a combination of experimental methods and interdisciplinary approaches, researchers in Behavioral Economics are starting to pin down the underlying biological mechanisms that govern cognition and emotions. They can further apply this knowledge to build credible models of decision-making. Results can provide valuable insights to design intervention in the area of financial decisions, health care, ageing, education or environment.  They can also be applied to design business strategies to enhance efficiency and profitability.

Behavioral Economics at USC

The Los Angeles Behavioral Economics Laboratory (LABEL) at the University of Southern California is dedicated to the promotion of education and the dissemination of research findings in this exciting area of research. LABEL is a sponsor of the Major in Behavioral Economics and Psychology and the Minor in Behavioral Economics at USC.

Which classes are offered by LABEL?  
  • Game Theory (ECON 404)
  • Behavioral Economics (ECON 415)  
  • Experimental Economics (ECON 420)
  • Two classes of Experimental methods (ECON 620 and 621)
  • Directed research: open to students who have completed at least one of ECON 620 or ECON 621 and want to apply that knowledge to a real research project from our lab. 
Who can register?
  • Undergraduate students
  • The classes are designed for students who wish to explore careers in Behavioral Sciences as a consultant or researcher.  
Research at LABEL

Students enrolled in LABEL classes are invited to participate in research activities to acquire practical expertise in the study of decision-making. They may take part in the design of experiments and in the econometric analysis of experimental data. They may also contribute to the writing of reports on specific behavioral economics topics. These activities are usually collaborative and involve LABEL visitors, LABEL interns and USC students. 

Research Assistant opportunities requiring expertise are available for students who show special interest and talent for research.


ECON 415 

Understanding and modeling behavior and designing intervention to improve life outcomes

 ECON 420 

Experimental evidence of human behavior: from lab experiments to field studies

ECON 620-621

How to study human behavior? Designing experiments and making inferences